Online marketing tricks, and high search engine rank.

marketing tricks, online promotion, programs, book promotions online

Alta Vista Search Tricks

Optimizing GIF Sizes

Removing your name from listserv lists

Online Translation Services

Smart Search with Java Script

Hiding your source code

Open your browser to the Alta Vista search engine and determine what search terms you think people will use to find your site. Notice the positioning where you turn up in the search result.

Now, do a backwards search to see who's linking to you by putting the following into the search parameter..(link:http://www.yournamehere.com). Count the number of links.

Now, visit Dejanews (searches news group postings) and do a keyword search for the name of your competitor. Hmmm, seems they're announcing their website in several newsgroups.

Okay, last stop. Visit the competitors' websites. Do they have a counter of the number of visitors? Wow...triple digits!

Alta Vista Seach Engine (http://www.altavista.digital.com/)was created by Digital Equipment and uses a robot to search over 30 million pages ( at last count) on the net and in Newsgroups.

You can also use the following commands to add greater specificity to your search:

Wow! At Systran Software Translation Page you type in the URL of any given page and Voila!: you'll see a translation of that page into your language of choice. French, Italian, Portuguese, Spanish, and German are included. Though it sometimes takes a few minutes, the results are worth the wait. As Shakespeare noted in his great novel, The Valley of the Dolls: "My language, heavens!"

The Java Boutique is a resource for Internet users that would like to add Java Applets to their own Web sites. It currently houses more than 100 working Applets, along with instructions for downloading and including them in other Web pages.

If people are using old browsers then it is possible to just grab the email address, this is an invasion of privacy. The other way to do it is through a small Javascript. This will provide a warning message in the browser. They don't have to click or do anything.

There is a company selling this 'technology' but here it is for free.

<HTML>
<HEAD>
<TITLE>Get an Email Address</TITLE>
</HEAD>

<BODY onload="document.forms[0].elements[1].click()">
<FORM method=get enctype="text/plain"
action=mailto:you@yourdomain.com?subject=A new email address">
<INPUT type="hidden" name="I found another one =" value="> record it!">
<INPUT type = submit value=" ">
</FORM>
</BODY>
</HTML>

This excellent program allows me to type 1 character followed by a space and Perfect Keyboard replaces it with a whole string of typing. I type 'u ', it types http://www.net-market.com. I set up my promotion toolkit with everything I need to submit a site registration and it fills in the blanks for me. You can't imagine how much time this saves. There are lots of these programs available, but Perfect Keyboard does everything I need. A real steal at $21.

Is it taking too long to get to your favorite site? Well, that may be the site's fault. Before doing anything radical, like upgrading to ISDN, check out the site's response rate with a quick ping.

Ping is a little Net program that sends a 32-byte signal to the Web site's host server. Ping then records the time the server takes to respond. If that time creeps over 400 milliseconds (ms), the Web site can be officially declared sluggish. Please note: the farther you are from a major Internet hub, the slower you should expect your response times to be. If you're in Australia, for example, your Ping responses may be routinely slower than 400ms.

Here's how to use the Ping utility that comes with Windows 95 (if your ISP gave you another utility, check its documentation):

2. At the C:\ prompt, type ping, followed by your site's name (for example, ping cnet.com).

Ping will show you the results of four tests. Any time less than 300ms is normal. More than 400ms is slow. A "Request timed out" message means that the site didn't respond within a second, which indicates that either the server is configured not to respond to Ping, or else the site is really, really slow.

If you get four "Request timed out" messages, you have probably found a site that rejects Ping requests. Too much Ping testing creates its own bottleneck, so some Webmasters frown on it.

If the site's busy (or slow for some other reason, such as underpowered hardware or an insufficient data pipe), try again later so you can determine whether the site has an ongoing problem. If it does, find out whether the site has a mirror, an exact copy created to divert traffic from the original site. Or you can use an offline browser, which surfs for you and moves pages to your hard drive before you actually want to read them.

Another option is to check whether your ISP uses a proxy server, a system that speeds access by locally caching pages from other sites. If your ISP uses a proxy server, call the ISP to make sure you're hooked up to it.

Hide Your Email Address From Search Bots If you post to newsgroups ad a asterisk (*) to the begging of your email address.

Example: *your@address.com. Now, at the bottom of your message include the sentence; Kindly remove the asterisk in front of my email address in your reply.

For the WWW
host:	url:
applet:	image:
domain:	anchor:
text:
For Newsgroups
Date:	Subject:
Text: