Marketing your book online

 

 

Getting a good ranking in the search engines has become a full time topic of discussion for webmasters. The most complete information can be found at Danny Sullivan's Search Engine Watch.

Prior to registration it will be necessary to create "meta tags" for description and keywords which are placed in the HTML coding of your page and allow "robot" search engines to visit the site while storing this information in their files. These tags are supported by some of the major search engines including Alta Vista, Hotbot, Infoseek and Lycos.

The following are general meta tag rules if you are creating your own HTML.

Create GOOD titles for your pages that contain your major keywords. The first 64 characters are the part that will be displayed by most search engines, so make them count. Anything after that still gets indexed by most spiders, but not displayed in search results. Words in the titles are given the most weight by most spiders.

Create EXCELLENT Meta Description tags for each page of up to 200 characters. Don't go over or you may get dropped by some search engines, or they will not index the Meta tag at all.

Create EXCELLENT Meta Keywords tags for each page. Do not go over 1,000 characters of keywords, and don't repeat over 7 times. Do
repeat 7 times and use the entire 1,000 characters.

Make sure your image alt= tags include your keywords. Several
spiders index them.

Make sure your pages have good copy at the beginning of the page
which contains your main keywords. The closer a word is to the BODY tag, the more important it is assumed to be. If it also appears frequently, it is assumed to be REALLY important, especially if it is also in the Title.

Search Engines, Directories and Announce Sites

It's extremely important for you to have your site properly listed with the search engines. According to recent survey by Relevant Knowledge Inc., four of them ranked in the top 10 of all Web sites, as measured by the number of unique visitors in the month of

According to the GVU7 Survey done by Georgia Tech, this is how people find out about Web sites:

Search Engines -- 87%
Links from other sites -- 85%
Printed Media -- 63%
Word of mouth -- 58%
Newsgroups -- 32%
E-mail -- 32%
Television -- 32%
Other -- 28%
Books -- 28%

The Essential Search Engines:

AltaVista, Excite, Infoseek, Lycos, HotBot, Northern Lights, Webcrawler and Yahoo

Publishers Sites

Book Stacks Publishers Place. BookZone Literary Leaps, The BookWire Publishers Index, Internet Book Fair Publishers Index, The Faxon Publishers Index, WWW Virtual Library of Publishers, Northern Lights Publishers Index.

A complete list of 4 star and 3 star listing sites can be found MMGCO.

By hand or by robot?

CK & A DOES NOT USE OR RECOMMEND THE USE OF, POSTMASTER, SUBMIT-IT! OR ANY OF THE AUTOMATED MULTIPLE SUBMISSION FORM SITES.

These "short cut" registration services foster the false sense that you have correctly submitted your key
information to MANY different directories at once. You will find out down the road that you do not have the
listing you thought you did.

CK & A will announce, list, register, post to, contact affinity sites, and otherwise get the word out about your
WWW site at a fair price, in an effective way. Our database contains over 400 top notch sites to choose from,
and a listing of over 100 Internet media outlets that now accept submissions by Email.