How it Works

A key to your organization's strength and credibility is how you are perceived in the media. We can provide you with the most efficient, instantaneous, accurate, low-cost and easy way to target and get the word out to your key media. Here's how:

Step 1: Tell us about your project so that we may assist you in creating a targeted media list. Choose your media targets from our extensive list of magazines (including trade journals, business and consumer publications), newspapers (daily & weekly), news services and syndicates, radio and TV stations and shows.

You can customize your list by industry, category, state, market area, circulation, editor type, right down to the individual publication.

Step 2: Send us your news release (by e-mail, fax or regular mail. You can include graphics, pictures, logos and/or letterhead.

We Do the Rest: We'll format your press release and then transmit it directly to the fax machines of the media on your chosen media list.

Do It Now: You are in control of exactly who gets what information and when. We do the work for you.

We are totally up-to-date. Our databases are kept current and complete with the industry's best and freshest media and fax information. CK&A Mediafax is comprehensive with full coverage of most industries already in place and more being added every day. CK&A Mediafax is more cost-effective because you're more effective and your costs are less. And because it's live data, more accurate than any printed source can hope to be.

Whether you need selective industry trade coverage, specific market area, state or regional focus, or broad nationwide distribution, CK&A Mediafax allows you to achieve your goals and objectives.

Congratulations! You've increased the chances you'll make the news by reaching your most important media outlets more frequently and more effectively, while spending less.

CK&A Mediafax will assist you in customizing your news distribution to the media. It's the fastest, easiest, and most economical way to simultaneously reach your key media.

With CK&A Mediafax you chose to send your news to as many media outlets as you want to -- any way you want -- any time you want to.

• You can broadcast news nation-wide to every daily and weekly newspaper in the country, the top 250, just those above a certain circulation, or just selected types of editors.
• You can just as easily target magazine and trade journals by industry, category or editor. You can select only those media you want to reach -- no more -- no less.
• You can select from print media (e.g., trade journal business editors) for one tailored outreach campaign, and come back to CK&A Mediafax to do electronic media (e.g., radio talk shows) in another tailored outreach. You can tailor your news release and your approach to optimize the results of your publicity campaign.
• You can target key magazines, trade journals, and consumer publications by selecting from 86 industry, or 214 industry categories. You can target by state or by geographic area, or market area.

CK&A Mediafax leads you through a pre-set series of stepwise levels from the broad to the narrow depending on the type of media you chose. You can select any or all the print media at one time, or any or all the electronic media at one time. For each media the process is depicted below: