Simple Rules for <title> and <meta> tags.

Create GOOD titles for your pages that contain your major keywords. The first 64 characters are the part that will be displayed by most search engines, so make them count. Anything after that still gets indexed by most spiders, but not displayed in search results. Words in the titles are given the most weight by most spiders.

Create EXCELLENT Meta Description tags for each page of up to 200 characters. Don't go over or you may get dropped by some search engines, or they will not index the Meta tag at all.

Create EXCELLENT Meta Keywords tags for each page. Do not go over 1,000 characters of keywords, and don't repeat over 7 times. Do repeat 7 times and use the entire 1,000 characters.

Make sure your image alt= tags include your keywords. Several spiders index them.

Make sure your pages have good copy at the beginning of the page which contains your main keywords. The closer a word is to the BODY tag, the more important it is assumed to be. If it also appears frequently, it is assumed to be REALLY important, especially if it is also in the Title.

Keep your body copy short and to the point. The longer the body copy, the less the keywords count.

Spell check everything.

Don't use frames. If you do, create a really comprehensive NOFRAMES section.

Submit you pages to the big directories by hand.

Submit each of your pages to search engines (with spiders and bots) but don't submit more than 20 per day. If you wait for the spiders to index your whole site, you'll be sitting there forever. They just aren't getting the job done. So tell them about every page.