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Hello,
I enjoyed my visit to lowfatliving.com and found many areas of interest around which I
would base my marketing campaign. The site nicely combines interactivity (quiz),
educational information and recipes; topics of interest to many online visitors.
My plan would focus on:
· Submissions to email discussion groups
· Postings to Newsgroups
· Direct email campaign to appropriate WWW sites.
I would promote the following "sizzle" to bring visitors to the site;
· "Test Your Skillpower" ………an invitation to take our quiz
· Low fat recipes……………….Plan your next meal
· Bonus Gifts
~~~~~~~~~~~~~
I would join and monitor the following email discussion groups, posting to the group and
following threads.
Email Discussion Groups: (a few examples follow)
There are at least 20 groups that would be interested in our postings.
FATFREE
natural-health ...interested in diet, nutrition, alternative medicine, gardening,...
EAT-L
a list for exchanging recipes/foodlore, various types of cooking procedures, nutrition
information, a supportive atmosphere, cookbook recommendations, spices, wines, oils,
cookware, and tips on surviving on a limited budget, herbal remedies, etc.
WEIGHTS@MICKEY.DISNEY.COM
his list is about anything having to do with the world of lifting weights. Routines,
nutrition, injuries, and more.
WELLNESSLIST
This list is for the discussion of issues concerning Health/ Nutrition/Wellness/Life
Expectancy/Physical Fitness, and the books, experiences, and solutions recommended by the
participants. This can and should include announcement of and reviews of books that
include solutions, nutrition related position papers, requests for information,
recommendations of participants, healthy recipes, nutrition and fitness related product
announcements, and general discussion of related issues.
NUTRITION-RESBUL
Nutrition-resbul is a free electronic periodical for lists nutrition resources such as
books,
pamphlets, videos, web sites, mailing lists and conferences. It is meant for health, food
and education professionals and journalists.
AAA FOOD & DRINK RELATED WEB SITES
Information about Food and Drink related Web sites -- topics include wine, beer, cooking,
restaurants, seafood, health food, nutrition, vegetarian food and recipes. Your WebScout
offers 22 newsletter titles, each devoted to announcing Web sites and events related to a
specific subject.
FAT AND FIT
Discussion of health and fitness issues as the affect large people. The list has a
pro-fitness, pro-exercise, pro-nutrition, anti-diet philosophy. Discussion of weight loss
is permitted ONLY as the means to a specific health goal. We are committed to
size-acceptance and dispelling the relationship between size and health.
~~~~~~~~~~~~~~~~~~~~~~~
Post invitations to visit the site using the"lowfat" quiz or "recipes"
subject lines to appropriate newsgroups: (for example)
ALT.COOKING.CHAT
REC.FOOD.VEG.COOKING - Vegetarian recipes, cooking, nutrition. (Moderated)
SCI.MED.NUTRITION - Physiological impacts of diet.
MISC.HEALTH.ALTERNATIVE
~~~~~~~~~~~~~~~~~
Contact appropriate PRINT/Webzine publications to promote the website. (for example)
Journals and additional publications...........
European Journal of Clinical Nutrition
Better Nutrition Magazine
Journal of Nutrition Journal
Environmental Nutrition Newsletter
Food & Nutrition Newsletter
Food, Nutrition & Health Newsletter Newsletter
~~~~~~~~~~~~~~~~~~~~~~~~
Create a Direct email campaign to "AFFINITY" sites on the web, who look for
content and feel this information to be of value to their visitors.
This is a brief overview of some of the paths I would take to bring visitors to our site.
As I am willing to stand by the results produced, I can scale this program to fit your
"test" budget.
My rates are $75/hour and I would suggest an initial commitment of at least 15 hours as a
fair test.
I have a wide variety of clients for whom I have conducted successful online campaigns and
would be happy to furnish referrals if you would like.
Regards
Charles Kessler
